We've been making juice for over 70 years and still bring the same passion to the process as when we first started. The Tropicana story began with Anthony T. Rossi, who arrived in the U.S. with just $25 in his pocket. He founded Tropicana in 1947 with the mission of making the goodness of the finest fruit accessible to everyone. We never add sugar, so you can rest assured that all that deliciousness is 100% pure and natural, straight from the fruit, and counts as 1 of your 5 a day.