For over 75 years we’ve strived to make THAT juice. Our story started in 1947 with Anthony T. Rossi, who arrived in the US with just $25 and the mission of making the freshest juice available to everyone. THAT innovative spirit and fresh thinking continues at Tropicana today. The nation's favourite juice brand is partnering with too good to go to help cut food waste. As long as you keep it cool in the fridge, there's no reason that you can't drink your Tropicana longer than the printed date. If it looks good, smells good and tastes good then don't bin it - enjoy it.