It all started with an avocado seed. Growing up in New York, there weren't many ways for our founder, Rivka, to immerse herself in nature. But by growing avocado seeds on her windowsill, she found one. And the rest is our 45 year history. Just goes to show what even the smallest connection to nature can inspire.. This shampoo contains anti-oxidant vitamin E and avocado oil - which is nature's secret to nourishing and revitalising your hair. Packaging may vary.