COLGATE MAX WHITE OPTIC T/PASTE 20ML Get a brilliant white smile from the very first brush with Colgate® Max White™ Optic toothpaste. It has a special formula with a clinically proven Advanced Brighteners System™, which coats your teeth as your brush, leaving you with an instantly and visibly whiter smile. The immediate effect is temporary, but over time, the toothpaste will give you long lasting whiter teeth.