Flora ProActiv foods contain plant sterols which are clinically proven by over 50 studies to lower cholesterol. A daily consumption of 1.5 - 3g plant sterols can lower cholesterol by 7-10% in 2-3 weeks as part of a healthy diet and lifestyle with sufficient fruit and vegetables.* So, while Flora ProActiv products taste delicious they are also a healthy choice supporting you on your cholesterol lowering journey. *Plant sterols have been shown to lower blood cholesterol. High cholesterol is a major risk factor in the development of coronary heart disease. As heart disease has multiple risk factors, you may need to improve more than one to reduce your overall risk.