More MAM Products Thanks to our handy MAM Clip, baby's soother stays clean and easy to reach at all times. Thoughtful design means it can be used with one hand and the colours and motifs have been carefully chosen to match baby's favourite soother - for a stylish and familiar look. The MAM Principle Parents are demanding. At MAM, we are too. That's why, for over 40 years, we have worked with medical, research and technology experts to develop products that are unique in function and design. MAM products support the individual development of every child and make everyday life easier for babies.