The MAM Principle Parents are demanding. At MAM, we are too. That's why, for over 40 years, we have worked with medical, research and technological experts to develop products that are unique in function and design. MAM products support the individual development of every child and make everyday life easier for babies. More MAM Products Thanks to our handy MAM Clip, baby's soother stays clean and easy to reach at all times. Thoughtful design means it can be used with one hand and the colours and motifs have been carefully to match baby's favourite soother - for a stylish and familiar look.