CARMEX Strawberry's super moisturising formula with SPF15 provides superior, enhanced hydration and makes even the driest lips soft and supple again. It Soothes. It Moisturises. It Protects. CARMEX has been soothing lips since 1937, created by Alfred Woelbing whose family still run the business today. Suffering from chapped lips, he started to create the famous trade mark formulation on his kitchen stove. Still to this date the formulation remains the same helping to soothe, relieve and moisturise lips.