France's favourite Bakery since 1936... It was all started in 1936 by Gabriel Pasquier in a small village bakery at Les Cerqueux, France. In 1974, his five sons began building the family business into 'Brioche Pasquier', which now employs over 3,000 people across Europe. Today, we raise our dough using our own traditional "levain", following the same original baking method Gabriel used, which delivers a unique taste. And we ensure that all our recipes are free from artificial colours, flavours and hydrogenated fats. With over 4 million Brioche Pasquier products enjoyed every day, it is little wonder that we are the No. 1 brand in the brioche market. Bon appétit! It truly is France's favourite! Why not try... PITCH, the tasty filled brioche great for kids. Perfect for breakfast, as a snack or to put in your lunchbox. Plus it's free from preservatives and hydrogenated fats.