Want the London look? Shine on…and on! Rimmel London presents Oh My Gloss!, a lip gloss that lasts for up to 6 hours -- no mean feat! The magic is in the lip loving Gloss Lock technology, enriched with moisturising Argan Oil and Vitamin E. The lightweight, comfortable formula delivers smashing colour and 3D shine with no stickiness. When you want a transparent lip gloss that gives you shimmery sparkle and 3D shine, choose Oh My Gloss! from Rimmel London in Crystal Clear. Oh My Gloss! glides on easily thanks to a lip hugging foam wand that ensures precise application. Live the London Look.