Original Custard Since 1837 Bird's® was established in 1837 and loved by generations ever since. Bird's is best known for the original custard powder, that gives you the power to create homemade custard perfect for you and your family. Bird's Desserts are made and served in millions of homes where they are at the heart of a good family meal. Bird's custard powder brings you custard just the way you like it and there's no feeling quite like making your own!