Proper. Small word, big ambition. It all started with popcorn. I made the first batches of Propercorn in a refashioned cement mixer. And we still do things differently today. Making popcorn properly means a lot to us. It has to taste banging. It should be better for you. And of course, better for the planet. That's why we're on a mission.* Sweet & Salty. An absolute classic. We use demerara sugar to help give our popcorn its distinctive, caramelised glaze. This, with a salty hit, makes it the best of both worlds. Natural seasoning, sprinkled on fibre rich, butterfly corn. Oh, and vegan. Eat proper. Cassandra *Climate change: we're on a mission. A carbon mission.