Established in 1974, we believe in harnessing the power of nature without harming it in the process. Our products are made using the highest quality, naturally derived, cruelty-free ingredients, with 100% natural fragrance - and they work beautifully. This fresh and fruity blueberry shampoo is packed with antioxidants and will help to keep your hair looking healthy and shiny. This great-smelling shampoo is also Vegan and Cruelty-Free. Packaging may vary.