Cleanse dry, delicate curls. This gentle sulfate free shampoo, formulated with fast absorbing, nutrient rich Coconut Oil, and Fair Trade Shea Butter, helps to leave curls vibrant, bouncy and healthy looking. Apply to wet hair, gently massage and work into a rich lather.. Rinse thoroughly. For best results pair with our CURL & SHINE CONDITIONER. Shea Moisture's Story: Shea Moisture is the legacy of Sofi Tucker, a pioneering mother of four and an entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities.