Olay Anti-Wrinkle Firm & Lift Day Cream helps to visibly reduce fine lines and wrinkles, while protecting against premature signs of aging with SPF15 to combat UVA + UVB rays. It provides you with all-day moisture to help boost skin firmness, for skin that appears renewed and re-energised with improved elasticity, for noticeable results week by week. Designed with SKIN RENEWAL COMPLEX, including Vitamin B3, it activates surface cell renewal to improve skin's smoothness. The formula is fast absorbing and non-greasy, for a delightful feel on skin.