Defy the visible signs of ageing of Olay Regenerist Niacinamide Day Moisturiser! A potent formula designed to deliver visible results over time: 96% users experienced hydrated skin instantly and 90% users experienced smoother-feeling skin after just 1 day. After 14 days, skin is firm and fine lines and wrinkles appear reduced. Expertly crafted with a combination of 99% pure Niacinamide, that penetrates up to 10 layers deep to help activate surface cell renewal, and Vitamin E, a proven antioxidant known to combat free-radical damage and help keep skin looking youthful. Featuring a delightful fresh fragrance, this day moisturiser has been dermatologist approved to defy the visible signs of ageing. Experience the active firming power of Olay Regenerist Niacinamide!