With its super-soft feel and plush texture, this pure cotton towel feels like luxury against the skin. The lightweight design is absorbent without being heavy, and it dries fast, making it perfect for everyday use. M&S' plant-based antibacterial finish is made of linseed oil, which is kinder to the environment. M&S have added StayNew technology to keep your towel looking good as new, wash after wash. Take your pick from a range of sizes and contemporary colours to create a soft towel set that works best with your bathroom décor. This product supports responsibly sourced cotton. This towel’s GSM rating is 550 GSM. GSM stands for grams per square metre and indicates the weight and density of the towel. 450-600 GSM signifies a lightweight towel: good value and quick-drying, with added benefits such as low-twist yarn to make them feel more like their heavier-weight counterparts.