Snuggle into pure luxury with M&S' Egyptian cotton towel. Fluffy and ultra-plush, this design is perfect for everyday use. M&S have added M&S' StayNew™ technology to keep your towel smooth, bright and looking good as new, wash after wash. Choose from a wide range of modern colours to complement your bathroom décor. Approved by The Good Housekeeping Institute. See what the Good Housekeeping Institute had to say:  'The M&S luxury Egyptian cotton towels performed well in M&S' lab tests, showing very little shrinkage and offering good absorbency.'   'Towels had good colour retention and were rated highly for being soft and luxurious by M&S' panel of testers.'