"Enriched with nourishing Organic Cupuacu Butter, this natural* shampoo gently cleanses, deeply nourishes and helps strengthen damaged hair fibres with intensive moisture and shine-enhancing nutrients. Hair is softer, smoother, shinier and easier to style—ideal for wavy, curly, frizzy or coily hair. *83% ingredients from natural origin" 96% felt hair was immediately soft* 92% felt hair was immediately easy to style* 83% felt hair was deeply nourish all the way down to the tips** 87% felt hair was strong** 82% felt hair was tamed** • Gently cleanses while deeply nourishing • Provides essential nutrients for hair strength & shine • Strengthens damaged keratin fibres • Creamy texture nourishes without weighing hair down • 83% natural-origin formula • Proven efficacy • Biodegradable formula* • Contains no sodium laureth sulfate. • High tolerance • Vegan** • Bottle (excluding cap) from 100% recycled plastic and recyclable*** * According to test OCDE 301B. **without ingredients of animal origin. *** Bottle excluding cap can be recycled. Sustainably sourced from the Amazon Rainforest and harvested by hand after the fruit has ripened. The seeds are left to dry in the sun and cold-pressed to create the rich organic Cupuacu butter. Our cupuaçu is grown according to organic farming standards, respecting the surrounding ecosystem, thanks to support from Klorane Botanical Foundation Selected for its unique highly restorative properties, the Organic Cupuaçu butter is a powerful natural active ingredient proven to be ultra nourishing and ultra repairing thanks to its unique composition of rich fatty acids, including Omega-6 and 9. For over 25 years, Klorane has been committed to the Klorane Botanical Foundation, which fosters a passion for botany and is commited to preserving and promoting plant heritage protection by sharing botanical knowledge around the world. AMAZON RAINFOREST The foundation is committed to preserve and protect the botanical heritage of the Cupuaçu fruit, the Foundation has partnered with the Federal University in Brazil, to bring together two communities to transfer environmental protection and sustainable tree farming skills. The project was recognized by UNESCO as a prime example of education for sustainable development.