AVEENO® Skin Relief Soothing Shampoo, its mild formula gently cleanses the hair and relieves itchy sensations related to a very dry and sensitive scalp. The hair is left looking soft and beautifully shiny. Ideal for frequent use, even on thin and fragile hair. AVEENO® Skin Relief Soothing Shampoo, with colloidal oatmeal, protects the skin's natural balance for a comfortable scalp. AVEENO® harnesses the goodness of nature and the power of science to keep your skin feeling balanced.