Designed with pure dyes for a high intensity, bold colour result for all hair types, the L'Oréal Colorista Deep Black permanent hair dye gel's long-lasting formula is the perfect way to create your own unique look. Achieve up to 3x more shine with the expertly-blended quick application Permanent Gel, and maintain your hair's natural smoothness and hydration with the L'Oréal Colorista Post Bold Colour Mask - including up to 6 applications. Visit trycolorista.com to virtually try on this shade, and find a colour that best suits you.