Designed with pure dyes for a high intensity, bold colour result for all hair types, the L'Oréal Colorista Dark Purple permanent hair dye gel is the perfect long-lasting formula to create your own unique look. Achieve up to 3x more shine with the expertly-blended quick application Permanent Gel, and maintain your hair's natural smoothness and hydration with the L'Oréal Colorista Post Bold Colour Mask, with up to 6 applications included. Visit trycolorista.com to virtually try on this shade, and find a colour that best suits you.