Coloured or highlighted hair? Try Britain's No.1 brand for coloured hair* L'Oreal Elvive Colour Protect. Elvive Colour Protect caring shampoo is our best shampoo for coloured hair, enriched with red peony and UV filters, it works in affinity with the hair fibre from root to tip to nourish, revive and protect coloured hair. It helps protect your colour for up to 10 weeks***. Protects hair against external aggressions and prolongs colour vibrancy** - Suitable for coloured or highlighted hair. restore a healthy look and luscious feel to the hair. Simply remove the cap of your existing Elvive shampoo bottle and pour the shampoo from the refill pouch into the bottle. Or you can use the refill pouch directly in the shower- whatever works for you! *Source: ©2020 Nielsen data, value and units, Haircare category (client defined) 52 w/e 16/05/20 in United Kingdom (GB+NI) Total Coverage. https://www.loreal-paris.co.uk/elviveno1 **Consumer test on 170 women after application of the Colour Protect Shampoo & conditioner. ***Instrumental test after application of the Colour Protect Shampoo, conditioner and Extraordinary Oil for Coloured Hair.
Elvive Colour Protect. Our best shampoo for coloured hair, this range will protect colour vibrancy for up to 10 weeks**
Caring Formula: enriched with red peony and UV filters that works in affinity with the hair fibre from root to tip to nourish, revive and protect coloured hair. It helps protect your colour for up to 10 weeks***

Blonde, Highlighted or Silver Hair? This range of shampoo works together with our Purple Anti-Brassiness range. Elvive purple shampoo helps to neutralise brassy tones and leave hair looking beautiful and bright. Use as a weekly treatment alongside your daily Colour Protect routine