Looking for a Post-Bleach Treatment to get rid of those unwanted brassy tones at home?
Introducing New Preference Toners by L'Oreal Paris powered by our new ammonia-free technology!

Benefits of Preference by L'Oreal Paris
• New Ammonia-Free Post-Bleach Treatment
• Up to 4 Weeks of Pure Blonde neutralising unwanted brassy tones
• Up to 4x more nourished hair*
• 5 Minutes: Application Time
• Smoother and Silkier hair

Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour toning cream into developer bottle and shake to mix evenly, 2.) Apply toner and leave for recommended time, 3.) Follow with conditioner and rinse.
Each box includes: 1x Toning Cream, 1x Developer Cream, 1x Reinforcing Conditioner, 1x User guide & pair of protective gloves.

What makes it special?
REBALANCES pH - After undergoing a bleaching service the hair becomes alkaline which can make it dull and porous. The new Preference Acidic Toner rebalances the pH level of hair, improving hair quality.
AMMONIA-FREE TECHNOLOGY - This new formula helps effectively neutralise unwanted orange and yellow tones for an ultra-pure blonde that lasts whilst having a pleasant smell.
REINFORCING CONDITIONER - Apply the Toner and our Reinforcing Conditioner for smoother and silkier hair.

*Instrumental Test