For men who want immediate cooling skin relief and protection against irritation. What do you get? The new formula with 0% alcohol* cools shaved skin helping to prevent that burning feeling. The formula with Chamomile and Seaweed extracts is non greasy, non sticky and fast absorbing. Instantly calms and helps soothe skin irritations Refreshes skin with a cooling sensation after shaving Alleviates skin redness and dryness *No Ethylalcohol Result Skin feels comfortably cooled Skin looks healthy and cared for