NIVEA Cellular Elasticity Day Cream – Activates skin cells to produce their own Hyaluronic Acid With age, the facial skin loses its natural moisture and elasticity and it does not look as shaped as it used to. Younger-looking facial skin is a visible reflection of cellular activity deep within the skin tissue. The Cellular Elasticity Reshape Anti-Age Day Cream formula features a combination of the cell-activating* ingredients Hyaluronic Acid, Collagen Booster, and Elastin Booster. The Elasticity formula provides an intense anti-wrinkle effect. It improves skin elasticity and rebuilds skin's strength. Its powerful actives improve cell strength by boosting vital functions and activating their own production of hyaluron, collagen, and elastin*. The SPF30 UVA&UVB protection system helps to protect skin from UV-induced photo-ageing, cell damage, age spots, and skin sagging. The velvety, rich texture softly melts into the skin and is quickly absorbed, providing 24hr moisture!