The why behind the (blondest) wow blonde blend technology
Seamlessly blends dark roots with your existing blonde. Zero bleach! Whether you colour at home or in the salon, our exclusive no-bleach formulation has your roots totally covered.
Salon inspired tools
Lift dark roots like a pro with our unique brush and bowl.
This root touch-up kit is designed for blondes who need an extra lift!

Matches leading extra lift shades* & salon colour including:
*Among leading retail permanent shades and pre-formulated salon colour.