OAT FLAKES (66%), Sugar, Concentrated Milk Protein, Dried Skimmed Milk, Flavouring. ALLERGY ADVICE: For allergens, see ingredients in bold. DIETARY ADVICE: Suitable for vegetarians. No artificial colours. May help reduce cholesterol** Oat beta-glucan has been sh to lower/reduce blood cholesterol. High cholesterol is a risk factor in the development of coronary heart disease. The beneficial effect is obtained with a daily intake of 3g of oat beta-glucans. It is important to have a varied and balanced diet and healthy lifestyle. 70ge