Crunchy
Every spoonful of crunch leaves you smiling inside* and out.
*Iron contributes to normal energy-yielding metabolism, when part of a healthy diet & lifestyle.

Resilient
They've been around for 4,000 years and need less water to grow than most grains.

Nutritious
High in fibre and a great source of iron and calcium.

Mighty
Improves the livelihoods of farmers as it grows where other crops can't.