The nation's best-selling frozen pie brand* *Source Data Kantar Worldpanel, 52 week ending 26th December 2021 Holland's Pies is the best selling frozen pie brand value and volume sales in Frozen Pie Category Our Story Holland's started life as a baker's shop in Lancashire in 1851. For over 170 years, our proper tasty range has been baked to a secret traditional recipe, passed down from generation to generation using only the finest of ingredients.