Great tasting Walkers crisps, big on flavour with 50% less fat** Made with our finest quality ingredients, this range is Baked and never fried with all the great flavour you love from Walkers and 50% Less Fat**. Perfect to bring a tasty crunch to your lunch. At Walkers we have brought moments of delicious crunchiness & smiles to everyone in Britain since 1948. So, when life gives you potatoes... bake crisps H. Walker ** than regular potato crisps