Developed by dentists, Sensodyne Pronamel Enamel Care Kids Toothpaste helps protect children's teeth from acid wear. Everyone recognises sugar-related tooth decay as a major issue in children's oral health. However, dentists are increasingly concerned about the frequent consumption of acidic foods and drinks found in today's diet: fruits, juices and soft drinks. New permanent and milk teeth can be vulnerable as acids can weaken enamel, allowing it to be slowly worn away. Sensodyne Pronamel Kids  is specially formulated to strengthen weakened enamel and protect your children's teeth from the effects of acid wear and tooth decay. This enamel toothpaste provides daily specialist care: it cleans and freshens plus makes your children's tooth enamel stronger and healthier every day. 1. The special formula of Sensodyne Pronamel Enamel Care Kids Toothpaste strengthens weakened enamel and protects your children's teeth from the effects of acid wear 2. With twice-daily brushing, our toothpaste provides cavity protection 3. Sensodyne Pronamel toothpaste helps protect against the effects of everyday acids 4. Sensodyne Pronamel helps re-harden and strengthen enamel 5. This enamel toothpaste has a mild mint taste 6. All Pronamel products are made of fully recyclable packaging (tube, cap & carton).