Be-Ro have been providing high quality flour for over 100 years. Milled from carefully selected wheats in the UK. In 1880, Be-Ro Flour was amongst the most popular products that Thomas Bell sold from his grocery business. To show the nation the quality & variety of home baking possible with Be-Ro Plain & Self-Raising Flours, Thomas held a series of exhibitions where he sold freshly baked products for a shilling to visitors. These were so popular that people demanded the recipes so that they could bake the dishes at home.