Introducing Mr Kipling Signature Collection: a combination of mouth-watering flavours in Mr Kipling's most inspired recipes to create a range of deliciously indulgent cakes. Mr Kipling's Signature collection offers a variety of delicious chocolate cake mixes to choose from including chocolate orange and triple chocolate! Whether it's treating yourself or sharing with friends, the Signature Collection brings a special moment to every day. Nation's Favourite Cake Brand** **Mr Kipling is the biggest selling cake brand. Source: Circana All Outlets GB Ambient Packaged Cake 52 w/e 30 Sep 2023 | Unit Sales.