Try our next generation of power. Upgrade your devices with the new Duracell
Optimum - our best performing AA alkaline battery.
Duracell's most groundbreaking innovation yet, the all new Duracell Optimum
alkaline battery has a new cathode system that can deliver up to 200% Extra Life
in some devices, or Extra Power in other devices*.
- Extra Life - Duracell Optimum lasts longer than previous Duracell Alkaline in
a range of mid to high drain devices, such as cameras and game controllers**.
- Extra Power - In other devices Duracell Optimum delivers more power than other
Duracell Alkaline batteries to make them work better, such as motorized toys and
DIY devices***.
- Optimum Storage - new and innovative ‘book' style pack has a door and an
organiser tray inside keeps new batteries in place and allows secure storage of
used ones for recycling.
- The packaging is 100% recyclable and 0% plastic.
- Optimum batteries are available in size AA and AAA.
*Delivers extra life in AA-size batteries compared to the Minimum Average
Duration of the 2015 IEC Digital Camera test OR extra power in a wide range of
devices vs. next best Duracell alkaline AA. Results may vary by device or usage
pattern (www.iec.ch). For more info: www.duracell.co.uk
**Delivers extra Life in a wide range of devices vs. next best Duracell alkaline
AA. For more info: www.duracell.co.uk
***Delivers extra power in a wide range of devices vs. next best Duracell
alkaline AA. For more info: www.duracell.co.uk
Retail Availability
Prices shown below are available online and may not reflect in store.