Why buy fragranced?
Fragranced laundry liquids have all of the cleaning power of standard laundry liquids but they will leave your laundry brilliantly clean and smelling beautiful.

Why buy super concentrated?
Super concentrated liquid has all the cleaning power of your standard laundry liquid, but by concentrating it, you pack more cleaning power into the same size bottle. So you put a smaller amount in your machine and get the same results on your washing line - and it takes up less room in your cupboard!