Want hair that keeps smelling freshly-washed all day long, even on the busiest non-wash days? Try NEW Batiste 24h Fresh Dry Shampoo. Batiste 24h Fresh Dry Shampoo is powered by Touch Activated Technology, designed with scent microcapsules that break when touched while the supercharged formula instantly refreshes hair for 24 hour freshness. Enjoy that just-washed feeling throughout the day (and night), no matter how busy your schedule gets, as hair looks and smells beautifully fresh for up to 24 hours. Invisible and suitable for all hair types. 90% of women agree it gives lasting freshness throughout the day**. Batiste 24h Fresh Dry shampoo is easy to use and lets you feel fabulous in 4 easy steps: 1) Shake: shake for a few seconds to wake the magic. 2) Spray: Section hair and spray towards your roots (from 30cm to be exact). 3) Tumble: Tumble around with your fingertips and add a little head massage to ensure roots are covered. 4) Brush: Brush lightly to remove excess residue. You’re ready for the world. No time to wash your hair? Follow these 4 easy steps to refresh your hair. **Consumer study, 157 subjects, % agreement satisfaction after 2 weeks with 4 or more uses