We always like to say that everything you need to know about Jameson is right here - either on our bottle or in our bottle - encapsulating our full story. The label features our family crest and motto. Proclaiming ‘Sine Metu', it means ‘Without Fear'. It's the reason John Jameson first triple distilled Irish whiskey, creating Jameson Irish Whiskey as we know it. So in the spirit of Sine Metu, let us take you on a journey. Pull up a chair… Jameson bottles are made using up to 80% recycled glass and are 100% recyclable. The Midleton Distillery where Jameson is produced has reduced energy consumption by 30% since 2010, and water consumption by 33% since 2011.