Looking for a colour full of reflects at home?
Introducing renovated permanent colour Preference by L'Oreal Paris with new oil-in-gel formula!

Benefits of Preference by L'Oreal Paris
• Up to 9 weeks of fade-defying colour*
• Multidimensional Colour and High-Impact Shine
• New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes.
• Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine.
• Up to 5x more nourished hair**

Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse.
Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x User guide & pair of protective gloves.

What makes it special?
FADE-DEFYING SYSTEM - Our high tenacity dyes powerfully enter the hair fibre for long lasting colour.
NON-DRIP OIL-IN-GEL TEXTURE - Advanced texture for an easy application and optimal fibre coating.
SHINE PROTECT CONDITIONER FOR SOFTER AND SILKIER HAIR - Enriched with UV-Filter and Vitamin E. It helps preserve shine.

*Visual assessment, 36 washes, >76% agreement for brown/blonde/black shades, 50% agreement for red/copper shades.
** Instrumental Test