The gel formula with Easy-Gel™ - Flows around and actively grips the shortest hairs*, not the skin. *1.5mm - Removes the hairs from the root, for up to 28 days of smoothness. So it gives confidence to achieve great 1st time results, even for those inexperienced with wax strips. Enjoy the pleasant gel texture on the skin, pleasant fragrance and beautiful colour. The strip is designed to allow precise application so it's ideal for small and delicate areas like your upper lip, cheeks and chin. With naturally derived Shea Butter.