Before
Brassy, Dull, Frizzy hair
After
Ashy tone, Bright, Smooth hair

Provoke Go:Ashy Cool Silvery Effect Shampoo is the go-to product to achieve a fresh ashy look, that works on blonde, grey and balayage hair. Specially formulated with triple toning technology, where the purple and blue pigments remove brassiness, and the extra black pigment adds that cool silvery tone. Enriched with keratin to deeply hydrate, leaving your hair beautifully healthy & shiny.*
*When using shampoo and conditioner. Toning intensity may vary depending on hair colour, condition and frequency of usage.