LIVE Colour + Lift is a range of permanent hair dyes designed for dark blonde to dark brown hair. Lighten your hair up to 3 levels while adding a vibrant hue of colour. LIVE Colour + Lift Deep Red L75 is a permanent hair dye designed for light brown to dark brown hair that lightens and colours hair in one simple step. The formula lightens hair up to 3 levels and contains a highly concentrated pigment-mix which penetrates deeply into the hair for a long-lasting, radiant colour with brilliant shine.