Live Urban Metallics is a range of permanent hair dyes designed for bleached blonde to dark brown hair. Containing built-in Metalic Shine Booster for vibrant metallic tones, it delivers an impressive shine Live Urban Metallics Midnight Jade U75 is a permanent hair dye designed for dark blonde to dark brown hair, that creates a vibrant metallic tone. It contains a built-in Metallic Shine Booster, infused with coconut oil for maximum colour depth, fade resistant and impressive shine.