LIVE Intense Colour Frosty Blonde B11 is a permanent vegan hair dye with anti-brassiness effect and luminous shine. Our range of rich colours is infused with an intensely caring formula for even results from root to tip; choose the perfect blonde shade from our new cool LIVE Blonde shades. Our permanent colours are long-lasting and provide a stunning shiny result while protecting your hair with an anti-breakage formula for up to 80% less hair breakage* and visibly improved hair quality. Our blonde range combines lightening and colouring in 1 simple step: Blonde hair colour dye lightens the hair up to 3 levels. The colour pigments mixed with the lightening cream help to give the hair a nice blonde colour in the same process. Suitable for all hair textures, except damaged hair. The formula is vegan** and made with 0% silicones and alcohol***. 100% recycled aluminium tube, FSC Certified: packaging from responsible sources. Be smarter. Recycle. We recommend this shade for light blonde to dark blonde hair. For long or thick hair, we recommend using two packs. Always perform an allergy alert test 48 hours before colouring and follow the instructions carefully. 1. Preparation 2. Application 3. Developing time 4. Rinse 5. Condition The Product Benefits at a Glance: - Permanent blonde hair dye - Anti-breakage formula - 80% less hair breakage* - Luminous shine - Lightening and colouring in 1 simple step *vs. untreated hair **free from animal-derived ingredients ***Ethanol Alcohol