Want the London look? Get it with a Rimmel London 100% Waterproof Mascara you can be sure of! It has a waterproof formula and run-resistant finish for natural-looking lashes, even in harsh conditions. It has a long-lasting coverage for a natural lash look. Apply to bare lashes from the roots to create the thicker, longer, separated lashes with the certainty of long-lasting, waterproof coverage. Live the London Look.