Classic & Comforting Chai A strong cup of masala chai (spiced black tea) is one of the many joys in life. Enjoy this blend of Assam black tea and aromatic spices, and serve with milk for a spicy, decadent treat. Live the Chai Life Chai is a way of life. It's been served in South Asia for centuries, from chai stalls lining the streets to cups of chai over conversations at home. Our master blender, Jimmy Jal Medhora, has used his own family recipe for this delicious and comforting cup of Masala Chai. Brew your chai using one of the two methods below.