Celebrating 50 years of tail-waggingly good dog food We are celebrating! We started producing pet food 50 years ago that nourishes the relationship between you and your best friend. Now in our 50th year we're still in Devon, making natural pet food free from junk or fillers. We're a bunch of Devonian dog lovers on a mission to make your relationship with your biggest fan as nourishing as it can be. So we use natural ingredients with no junk or fillers. This is best-friend food and tail-waggingly good.