- Material: Pima Cotton - Colourway: White - Dimensions: 50cm x 90cm - GSM: 650 - Suitable for machine washing and tumble drying The Bliss Pima Towel is made using 100% Pima Cotton in the pile, it is soft to the touch, thick and extremely absorbent. Pima Cotton produces one of the finest cotton yarns in the world, with its extra long fibres giving a more absorbent and colour brilliance than regular cotton. It also dries faster than regular cotton. Pima cotton is stronger than regular cotton making it more durable. Absorbs and retains colour better than regular cotton, giving a brilliance over many years of use. Items can be machine washed at 40 degrees and tumble dried. Wash dark and light colours separately. Do not dry clean.