Why So Smug™ Dairy?
Because with Smug Dairy, you Can have it all! The goodness of dairy & plants. Enjoy the creamy smoothness you love, a source of Vitamin B12 and a hefty 35% less saturated fat.*
*this comparison relates to standard cheddar cheese.

Delicious taste, delicious feeling: it's a win-win. Enough to make you feel a little smug, in fact.

45% less C02 E/KG than standard cheddar assessed from farm to pack**
**2023 life cycle assessment; farm to pack comparing Smug Blended Oat & Dairy Cheddar and standard British cheddar