Pure and natural, this relaxed and cotton bedlinen has been developed with a gentle washing technique meaning each product has a one-of-a-kind textured effect and  a soft tactile handle. The perfect finishing  touch for a calming contemporary modern home. Ethically sourced overseas and made to strict quality and human-ecological safety standards, in accordance with STANDARD 100 by OEKO-TEX. About The Brand  Content by Terence Conran was established in 2003 by Sir Terence Conran, founder of Habitat and the Conran Shop. At Content by Conran, we believe thoughtful design really does improve the quality of our lives.